Manchester United have officially agreed a partnership deal with Alibaba, which is the world’s biggest online shopping website. The Red Devils have announced they have reached the agreement with the internet giants, who are regarded as China’s Amazon and YouTube.
Their statement said, “Manchester United has today announced a new partnership with China’s Alibaba Group, that will bring exclusive club content to Alibaba’s ecosystem for the first time and extend the club’s engagement with its massive Chinese fanbase.”
They further mentioned, “The partnership will see Manchester United content, including selected first-team matches, highlights and localised original productions, available to around 700 million consumers across Alibaba’s platforms.”
Fans on social media were not impressed by the club once again flexing United’s appeal in order for business gain as they reacted in numbers on Twitter……
Bit behind again Micheal this was knowledge a few weeks back
— RUSS NEWT2.0 MUFC🇾🇪 (@russell_vine) December 6, 2019
Why have trophies when we can have sponsorships?
— Sam (@UtdSamm) December 6, 2019
More sponsorships than signings these days
— Banks🔰 (@Banks_Bosak) December 6, 2019
With Ed Woodward there’s three guaranteed things: death, robbery and partnerships
— Charll 👺 (@CharllGFX) December 6, 2019
Ah, that’s why….. “It’s hard enough to get three players done in a transfer window. To get six or seven done is extremely difficult if you are getting proper talent.”
Blatantly bias toward financial success before on field success; not even hiding that fact anymore. #MUFC
— 🔰Johnny🔰 (@johnnyreddevil) December 6, 2019
that’s Woodward doing his job and the Glazers being irresponsible.
— Football Guru (@footyconsultant) December 6, 2019
We’re now part of a communist regime. Great.
— DYLAN (@jae_dhi) December 6, 2019
Were doing this while Chelsea have reportedly 150m to spend in January ffs
— Giannis2021raptorsSzn🇵🇰🇨🇦 (@PochinFC12) December 6, 2019
Manchester United is gargantuan ⚽❤🙏🏾
— Uncle Wilson™ (@iam_wilsons) December 6, 2019
Fuck China there’s a holocaust going on there and nothing is being said about it
— MTUnited (@mt_unitedX) December 6, 2019
United’s official website, meanwhile, also specified, “There will also be a first-of-its-kind, dedicated Manchester United channel on Alibaba’s video-streaming platform, Youku. The new Manchester United Youku channel will feature Academy, women’s and first-team tour games, plus first-team matches shown on-demand and global and China-specific content. Manchester United has already broadcast three games from our pre-season tour on the Youku homepage.”
On this announcement, Manchester United Group Managing Director, Richard Arnold, said,
“We’re proud of our passionate and loyal following around the world and our Chinese fans are a huge part of that. We are always looking for new ways to engage with fans there and this partnership with Alibaba enables them to connect with the club directly through one of China’s most popular video streaming platforms. We’re looking forward to working with Alibaba to further grow our fan base in China and building on other areas of the partnership in the near future.”
While existing Premier League broadcast deals restrict United from broadcasting live league matches on Youku, a leading online video service in China, United will have a dedicated club channel on the platform which will show a range of other MUFC content.